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Love the article! But I think that public "mission" in most cases has nothing to do with what company really does, while a one-liner is everything. Example - from pretty much all the companies above, I think only Amazon is sticking to its mission.

Point I'm trying to make is that founders should focus on flashing out the one-liner that will essentially represent the mission statement.

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A great read.

In my experience, a vision statement is not the easiest to formulate.

Examples of very helpful.

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Perfect timing! Yesterday my product colleague and I spent the morning drafting our vision statement and then shared it with our team on Slack for their feedback. Shortly afterward, I received your email with the blog post and promptly shared it with the rest of my team. It couldn't have been more helpful and timely. Thank you, Shruti, for providing such valuable guidance!

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