Sometimes I like to read pitch decks backward, because most companies bury important information about what they do & their teams at the end.
They spend so many slides explaining the pain point, business, and market.
We like to recommend 3T’s to focus on when crafting your story.
So what should your deck cover? “3Ts - Team, Traction, and Tech”
Team
Are the founder’s experts in the space?
Do they have a unique take on the space?
How well do founders know their competitive landscape?
Traction
Highlight any traction
Customer logos
Verticals your customers are in - Do you have a focused vertical or you are going after a few?
Share customer quotes and stories on why they chose your solution over others
Tech
Explain your tech
Is it hard to build?
What are some differentiating components?
Do you have experience building something in the space before?
Why couldn't you build it a few years ago?
Things about TAM, pain points, etc are just build-up in your deck. Don't spend many slides on those. Get into your story asap. Focus on highlighting why you are so special.
In today’s market, every category is crowded and companies need ways to stand out based on their 3Ts. These 3T's are about you, make them stand out!
What kind of investors should you pitch to?
Find investors who come prepared and wanting to know more, not educating themselves just from your pitch. Even if an investor who doesn’t know your space exactly, but is active and genuinely interested would want to know 3Ts before digging into the detail.
Lastly, don’t spend a ridiculous amount of time working on your deck. It’s not the deck that will get you funding but how you present it. This brings me to my next item for fundraising - Narrative.
Follow me on Twitter (@atShruti) or subscribe to my newsletter (https://shrutigandhi.substack.com/) to read more on that soon!